Idea House
by Southern Living
This year, we’re building our dream home in the Texas Hill Country.
01
Press Release
For more than 35 years, Southern Living has teamed up with local talent to build a home from the ground up that showcases the latest innovations in home design and celebrates the heart of Southern living.
Southern Living, currently celebrating its 60th anniversary, announces that the 2026 Southern Living Idea House will be set in Fredericksburg, Texas in the heart of the Texas Hill Country.
The 4,000-square-foot home is planned for the Frieden community, a Southern Living Inspired Community, which spans 130 acres and offers parks, trails, lakes, and more. Rooted in nature, this year's home is designed as a sustainability haven, thoughtfully tailored to the land and built with innovations that inspire mindful living.
The home has a modern farmhouse design, seamlessly blending traditional Texas Hill Country style with a contemporary palette and details. The architecture allows for multi-generational living, including a motor court entry and private casita. Floor-to-ceiling windows are designed to dissolve the boundaries between the interior and curated landscape, framing the beauty of the Texas Hill Country and celebrating the indoor-outdoor lifestyle

Tour The Idea House
Sep 18-Dec 20, 2026
The Idea House will be open to the public for tours from September 18 through December 20. Tickets go on sale April 1, 2026. A portion of the proceeds will go to local charities.
Check back soon to get your tickets!